Featured collections
Halo Rings
Diamond insights
Choosing a cut
The most important of the 4Cs is cut because it has the greatest influence on a diamond's sparkle.
Diamond Insights
Choosing a colour
The second most important of the 4Cs is colour, which refers to a diamond's lack of colour. The less colour, the higher the grade.
Diamond Insights
Choosing a clarity
Often the least important of the 4Cs because the tiny imperfections are often microscopic.
Diamond Insights
Choosing Diamond Carat
The term carat actually refers to the diamond's total weight and not its size.